Golden Coffee Delivery
tracking App
My Role
UX Designer
Visual Designer
Project Duration
Five Months
Collaborators
1 Stakeholder
1 Developers
What are the opportunities for improvement?
Some customers do not have the time to wait before going to their coffee shop because they are on their way to work but they need a coffee to start their work day off right and at the moment they are at work they need the possibility to get their coffee without interrupting their work day.
- People have little time to wait for a coffee on the way to work.
- Users want to order coffee at work from their favorite coffee shop.
- Some local applications do not have a pickup option, only a delivery option.
- Local applications do not allow you to customize your coffee according to your preferences or allergies.
The solution
Design a mobile application that allows users to follow a simple ordering process that also allows them to customize their coffee to avoid ingesting any ingredient that causes allergies. Taking into account the main issues I designed the section that allows customers to order Pickup to avoid the stress of waiting and allow ordering delivery from work all this designing based on the data collected with surveys, user persona, and user journey; with this information, I proceeded to make wireframes, prototype, and mini design system to obtain a profitable digital product and value for the customer.
Empathize
What are the company's goals?
What is the target market?
What are the pain points?
Who are your competitors?
What is your brand identity?
Define
How to define the User Persona?
What is the problem?
How will the meetings be organized?
What are the deliverables?
Ideate
Create Site Map
Start defining User Flows
Perform the Sketch process
Prototype
Designing Lo-Fi Wireframes
Design Hi-Fi Wireframes
Create Design Systems
Test
Obtain Stakeholder feedback
Conduct Usability Study
Validate the user experience
Design Thinking
Methodology
The Design Thinking methodology is a tool that fits perfectly to understand the company, user, and the digital product that is being worked on, using tools, tests, and deliverables that belong to the user research process, prototyping, and usability testing it is possible to develop a high-quality product.
In order to lay the foundations, it was necessary to document the users and propose the first paper interfaces.
In order to correctly design the App, it was necessary to use tools such as interviews that allowed us to obtain the necessary information about the users, preferences, and points of improvement. Then it is necessary to define a User Person, and User Journey Map and start creating each of the wireframes, the prototype, and perform user tests to ensure that the final result fits correctly to the needs and interests of users. Generate each of the sections for the design of the delivery and pickup App.
Design System
The areas of improvement to
satisfy the customers are
shown below
Personalize your coffee at the moment
of ordering
To help users customize their coffee based on their preferences or allergies it is necessary to give the user the opportunity to have most of the ingredients at hand to select from. This is solved by using a list of ingredients and their options.
Show the pickup and delivery
option together with the
order confirmation
In the case of helping customers to select the type of order they wish to order through the delivery or pickup application, take into account that many people need to order coffee to take to work and do not have the time to wait at the coffee shop. As for the confirmation period, it is necessary for the client to have access to the different payment methods and the amount of coffee they wish to order. All these opportunities were taken advantage of by organizing the components to facilitate their use and the flow that users must follow.
Track orders with different methods
For this process, it is necessary to notify the user of the status of the product so that he is aware of the processes that are carried out with his order and avoid the stress of not knowing if his order was received. In terms of design, it is necessary to maintain similar elements to guide the user, in addition to labeling the most important processes so that the user knows how to contact the cafeteria, which gives him more control over the entire process to be served properly.
Mockups
Aspects to take into account
In the case of Golden Coffee Delivery App, it is necessary to take into account new user flows in order to generate the sections of profile management, payments, management, onboarding screen, and other user flows necessary to complete the simple and intuitive experience that is being carried out in the App.
What did I learn when designing the App?
In this project one of my biggest learnings was to better understand the needs of customers who every day are transported to work and do not have the freedom to get their coffee or desserts from their favorite coffee shop due to lack of time, this allowed me to understand the user and their needs, besides analyzing the customers it was necessary to understand the competition to know the standards of the delivery and pickup app, this helped me to generate a simple and intuitive experience.
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